Data-driven email and SMS marketing platform designed for ecommerce. Klaviyo is known for powerful segmentation, predictive analytics, and deep integrations with Shopify, making it a top choice for scaling DTC brands.
Our take
Klaviyo is the gold standard for e-commerce email and SMS marketing. Its Shopify integration is the deepest on the market, and the predictive analytics (expected next order date, lifetime value forecasting) are genuinely powerful features you won't find in general-purpose email tools. The free tier covering 250 contacts lets you test the waters. The catch is that Klaviyo gets expensive fast as your list grows — it's one of the priciest platforms per contact. Worth it for serious e-commerce brands, but overkill for non-e-commerce use cases.
Pricing
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS credits
- • Email + chat support for 60 days
- • 251-500 contacts
- • 5,000 emails/mo
- • A/B testing
- • Automated flows
Email + SMS
$35/mo- • 251-500 contacts
- • 5,000 emails/mo
- • 1,250 SMS credits
- • Smart sending
- • Personalized benchmarks
Pricing verified 2026-03-16
Ratings
Overall score: 86/100 (composite of the above ratings)
Features
core
advanced
integrations
Compare Klaviyo with
Founded: 2012
HQ: Boston, MA
Company size: 1,000+
Last updated: 2026-02-28