Klaviyo
The smart marketing platform for ecommerce
MailerLite
Simple email marketing for growing businesses
Klaviyo vs MailerLite Comparison
Compare Klaviyo and MailerLite side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Klaviyo and MailerLite are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to MailerLite's 81/100. MailerLite is easier to get started with (9/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. MailerLite rates higher for value for money (10/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Klaviyo | MailerLite | |
|---|---|---|
| Our score | 86/100 | 81/100 |
| Starting price | $20/mo | $10/mo |
| Free tier | Yes | Yes |
| Best for | The smart marketing platform for ecommerce | Simple email marketing for growing businesses |
Pricing comparison
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
MailerLite
Free tier available
FreeFree
Growing Business$10/mo
Advanced$20/mo
Enterprise$null/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Klaviyo | MailerLite |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Klaviyo | MailerLite |
|---|---|---|
| SMS marketing | Yes | No |
| Social posting | No | No |
| CRM | Ecommerce CDP | No |
| Predictive analytics | Yes | No |
integrations
| Feature | Klaviyo | MailerLite |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
MailerLite
Ease of use9/10
Value for money10/10
Features7/10
Support7/10
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose MailerLite if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
