Kit (ConvertKit)
The creator marketing platform
Mailchimp
All-in-one marketing platform
Kit (ConvertKit) vs Mailchimp Comparison
Compare Kit (ConvertKit) and Mailchimp side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Kit (ConvertKit) and Mailchimp are both strong contenders in the email marketing space, but they serve different needs. Kit (ConvertKit) edges ahead with an overall score of 82/100 compared to Mailchimp's 78/100. Both are equally user-friendly (9/10 each). On pricing, both offer free tiers, so you can try each before committing. Kit (ConvertKit) rates higher for value for money (8/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| Kit (ConvertKit) | Mailchimp | |
|---|---|---|
| Our score | 82/100 | 78/100 |
| Starting price | $39/mo | $13/mo |
| Free tier | Yes | Yes |
| Best for | The creator marketing platform | All-in-one marketing platform |
Pricing comparison
Kit (ConvertKit)
Free tier available
NewsletterFree
Creator$39/mo
Creator Pro$79/mo
Pricing verified 2026-03-16
Mailchimp
Free tier available
FreeFree
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| SMS marketing | No | Yes |
| Social posting | No | Yes |
| CRM | No | Yes |
| Predictive analytics | No | Premium only |
integrations
| Feature | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | Yes |
Ratings breakdown
Kit (ConvertKit)
Ease of use9/10
Value for money8/10
Features7/10
Support8/10
Mailchimp
Ease of use9/10
Value for money6/10
Features8/10
Support6/10
Choose Kit (ConvertKit) if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Mailchimp if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
