AWeber
Email marketing for small businesses and entrepreneurs
Mailchimp
All-in-one marketing platform
AWeber vs Mailchimp Comparison
Compare AWeber and Mailchimp side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
AWeber and Mailchimp are both strong contenders in the email marketing space, but they serve different needs. Mailchimp edges ahead with an overall score of 78/100 compared to AWeber's 62/100. Mailchimp is easier to get started with (9/10 for ease of use vs 8/10). On pricing, both offer free tiers, so you can try each before committing. Both score equally on value for money (6/10), so the choice comes down to which feature set fits your workflow better.
At a glance
| AWeber | Mailchimp | |
|---|---|---|
| Our score | 62/100 | 78/100 |
| Starting price | $20/mo | $13/mo |
| Free tier | Yes | Yes |
| Best for | Email marketing for small businesses and entrepreneurs | All-in-one marketing platform |
Pricing comparison
AWeber
Free tier available
FreeFree
Lite$20/mo
Plus$30/mo
Unlimited$899/mo
Pricing verified 2026-03-16
Mailchimp
Free tier available
FreeFree
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | AWeber | Mailchimp |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Plus+ | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | AWeber | Mailchimp |
|---|---|---|
| SMS marketing | No | Yes |
| Social posting | No | Yes |
| CRM | No | Yes |
| Predictive analytics | No | Premium only |
integrations
| Feature | AWeber | Mailchimp |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | Yes |
Ratings breakdown
AWeber
Ease of use8/10
Value for money6/10
Features5/10
Support7/10
Mailchimp
Ease of use9/10
Value for money6/10
Features8/10
Support6/10
Choose AWeber if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Mailchimp if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
