Constant Contact
Email marketing made simple for small businesses
Klaviyo
The smart marketing platform for ecommerce
Constant Contact vs Klaviyo Comparison
Compare Constant Contact and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Constant Contact and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Constant Contact's 65/100. Constant Contact is easier to get started with (8/10 for ease of use vs 7/10). On pricing, Klaviyo offers a free tier while Constant Contact requires a paid plan from $12/mo. Klaviyo rates higher for value for money (7/10 vs 5/10), making it a better pick if budget is a concern.
At a glance
| Constant Contact | Klaviyo | |
|---|---|---|
| Our score | 65/100 | 86/100 |
| Starting price | $12/mo | $20/mo |
| Free tier | No | Yes |
| Best for | Email marketing made simple for small businesses | The smart marketing platform for ecommerce |
Pricing comparison
Constant Contact
No free tier
Lite$12/mo
Standard$35/mo
Premium$80/mo
Pricing verified 2026-03-16
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Constant Contact | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Standard+ | Yes |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
advanced
| Feature | Constant Contact | Klaviyo |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | Yes | No |
| CRM | Basic | Ecommerce CDP |
| Predictive analytics | No | Yes |
integrations
| Feature | Constant Contact | Klaviyo |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
Constant Contact
Ease of use8/10
Value for money5/10
Features6/10
Support7/10
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Choose Constant Contact if...
- You're ready to invest from $12/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
