Klaviyo
The smart marketing platform for ecommerce
Omnisend
Ecommerce email & SMS marketing made easy
Klaviyo vs Omnisend Comparison
Compare Klaviyo and Omnisend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Klaviyo and Omnisend are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Omnisend's 75/100. Omnisend is easier to get started with (8/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Omnisend rates higher for value for money (8/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Klaviyo | Omnisend | |
|---|---|---|
| Our score | 86/100 | 75/100 |
| Starting price | $20/mo | $16/mo |
| Free tier | Yes | Yes |
| Best for | The smart marketing platform for ecommerce | Ecommerce email & SMS marketing made easy |
Pricing comparison
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Omnisend
Free tier available
FreeFree
Standard$16/mo
Pro$59/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Klaviyo | Omnisend |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | No |
| CRM | Ecommerce CDP | No |
| Predictive analytics | Yes | No |
integrations
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Omnisend
Ease of use8/10
Value for money8/10
Features7/10
Support7/10
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Omnisend if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
