AWeber
Email marketing for small businesses and entrepreneurs
Klaviyo
The smart marketing platform for ecommerce
AWeber vs Klaviyo Comparison
Compare AWeber and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
AWeber and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to AWeber's 62/100. AWeber is easier to get started with (8/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Klaviyo rates higher for value for money (7/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| AWeber | Klaviyo | |
|---|---|---|
| Our score | 62/100 | 86/100 |
| Starting price | $20/mo | $20/mo |
| Free tier | Yes | Yes |
| Best for | Email marketing for small businesses and entrepreneurs | The smart marketing platform for ecommerce |
Pricing comparison
AWeber
Free tier available
FreeFree
Lite$20/mo
Plus$30/mo
Unlimited$899/mo
Pricing verified 2026-03-16
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | AWeber | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Plus+ | Yes |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
advanced
| Feature | AWeber | Klaviyo |
|---|---|---|
| SMS marketing | No | Yes |
| Social posting | No | No |
| CRM | No | Ecommerce CDP |
| Predictive analytics | No | Yes |
integrations
| Feature | AWeber | Klaviyo |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | Yes |
Ratings breakdown
AWeber
Ease of use8/10
Value for money6/10
Features5/10
Support7/10
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Choose AWeber if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
