ActiveCampaign
Marketing automation for growing businesses
Klaviyo
The smart marketing platform for ecommerce
ActiveCampaign vs Klaviyo Comparison
Compare ActiveCampaign and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
ActiveCampaign and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to ActiveCampaign's 85/100. Both are equally user-friendly (7/10 each). On pricing, Klaviyo offers a free tier while ActiveCampaign requires a paid plan from $29/mo. ActiveCampaign rates higher for value for money (8/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Our score | 85/100 | 86/100 |
| Starting price | $29/mo | $20/mo |
| Free tier | No | Yes |
| Best for | Marketing automation for growing businesses | The smart marketing platform for ecommerce |
Pricing comparison
ActiveCampaign
No free tier
Starter$29/mo
Plus$49/mo
Pro$149/mo
Pricing verified 2026-03-16
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
advanced
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | No |
| CRM | Yes | Ecommerce CDP |
| Predictive analytics | Yes | Yes |
integrations
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
ActiveCampaign
Ease of use7/10
Value for money8/10
Features9/10
Support8/10
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Choose ActiveCampaign if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
