Klaviyo
The smart marketing platform for ecommerce
Mailchimp
All-in-one marketing platform
Klaviyo vs Mailchimp Comparison
Compare Klaviyo and Mailchimp side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Klaviyo and Mailchimp are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Mailchimp's 78/100. Mailchimp is easier to get started with (9/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Klaviyo rates higher for value for money (7/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| Klaviyo | Mailchimp | |
|---|---|---|
| Our score | 86/100 | 78/100 |
| Starting price | $20/mo | $13/mo |
| Free tier | Yes | Yes |
| Best for | The smart marketing platform for ecommerce | All-in-one marketing platform |
Pricing comparison
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Mailchimp
Free tier available
FreeFree
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | Yes |
| CRM | Ecommerce CDP | Yes |
| Predictive analytics | Yes | Premium only |
integrations
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Mailchimp
Ease of use9/10
Value for money6/10
Features8/10
Support6/10
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Mailchimp if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
