Brevo (Sendinblue)
All-in-one marketing platform with email, SMS, and chat
Klaviyo
The smart marketing platform for ecommerce
Brevo (Sendinblue) vs Klaviyo Comparison
Compare Brevo (Sendinblue) and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Brevo (Sendinblue) and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Brevo (Sendinblue)'s 74/100. Both are equally user-friendly (7/10 each). On pricing, both offer free tiers, so you can try each before committing. Brevo (Sendinblue) rates higher for value for money (9/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Brevo (Sendinblue) | Klaviyo | |
|---|---|---|
| Our score | 74/100 | 86/100 |
| Starting price | $9/mo | $20/mo |
| Free tier | Yes | Yes |
| Best for | All-in-one marketing platform with email, SMS, and chat | The smart marketing platform for ecommerce |
Pricing comparison
Brevo (Sendinblue)
Free tier available
FreeFree
Starter$9/mo
Standard$18/mo
Enterprise$null/mo
Pricing verified 2026-03-16
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Brevo (Sendinblue) | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
advanced
| Feature | Brevo (Sendinblue) | Klaviyo |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | No |
| CRM | Yes | Ecommerce CDP |
| Predictive analytics | No | Yes |
integrations
| Feature | Brevo (Sendinblue) | Klaviyo |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
Brevo (Sendinblue)
Ease of use7/10
Value for money9/10
Features7/10
Support6/10
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Choose Brevo (Sendinblue) if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
