Campaign Monitor
Beautiful email marketing for your brand
Klaviyo
The smart marketing platform for ecommerce
Campaign Monitor vs Klaviyo Comparison
Compare Campaign Monitor and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Campaign Monitor and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Campaign Monitor's 63/100. Campaign Monitor is easier to get started with (8/10 for ease of use vs 7/10). On pricing, Klaviyo offers a free tier while Campaign Monitor requires a paid plan from $11/mo. Klaviyo rates higher for value for money (7/10 vs 5/10), making it a better pick if budget is a concern.
At a glance
| Campaign Monitor | Klaviyo | |
|---|---|---|
| Our score | 63/100 | 86/100 |
| Starting price | $11/mo | $20/mo |
| Free tier | No | Yes |
| Best for | Beautiful email marketing for your brand | The smart marketing platform for ecommerce |
Pricing comparison
Campaign Monitor
No free tier
Lite$11/mo
Essentials$29/mo
Premier$159/mo
Pricing verified 2026-03-16
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Campaign Monitor | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Essentials+ | Yes |
| Landing pages | No | No |
| Signup forms | Yes | Yes |
advanced
| Feature | Campaign Monitor | Klaviyo |
|---|---|---|
| SMS marketing | No | Yes |
| Social posting | No | No |
| CRM | No | Ecommerce CDP |
| Predictive analytics | Premier only | Yes |
integrations
| Feature | Campaign Monitor | Klaviyo |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
Campaign Monitor
Ease of use8/10
Value for money5/10
Features6/10
Support6/10
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Choose Campaign Monitor if...
- You're ready to invest from $11/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
