Free CRM at its core with paid marketing, sales, and service hubs. The most popular CRM for SMBs with a massive integration ecosystem.
Our take
HubSpot CRM's free tier is genuinely generous — unlimited contacts, deal tracking, and a solid set of tools at no cost. It's the easiest CRM to get started with, which matters more than people think. The ecosystem of marketing, sales, service, and operations hubs means you can grow into HubSpot without switching platforms. The catch is that costs escalate dramatically once you need premium features — the jump from free to Starter to Professional is steep. Best for small teams who want to start free and are willing to invest as they grow.
Pricing
Free
Free- • Contact management
- • Deal pipeline
- • Email tracking
- • Meeting scheduler
Starter
$20/mo- • 1,000 contacts
- • Email marketing
- • Landing pages
- • Live chat
Professional
$890/mo- • 2,000 contacts
- • Automation
- • Custom reporting
- • Sequences
Enterprise
$3600/mo- • 10,000 contacts
- • Custom objects
- • Predictive lead scoring
- • Sandboxes
Pricing verified 2026-03-07
Ratings
Overall score: 88/100 (composite of the above ratings)
Features
core
advanced
integrations
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Founded: 2006
HQ: Cambridge, MA
Company size: 5,000+
Last updated: 2026-03-03