HubSpot CRM
CRM platform for scaling companies
Keap (Infusionsoft)
Grow your business with powerful automation
HubSpot CRM vs Keap (Infusionsoft) Comparison
Compare HubSpot CRM and Keap (Infusionsoft) side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
HubSpot CRM and Keap (Infusionsoft) are both strong contenders in the crm space, but they serve different needs. HubSpot CRM edges ahead with an overall score of 88/100 compared to Keap (Infusionsoft)'s 73/100. HubSpot CRM is easier to get started with (9/10 for ease of use vs 5/10). On pricing, HubSpot CRM offers a free tier while Keap (Infusionsoft) requires a paid plan from $249/mo. HubSpot CRM rates higher for value for money (7/10 vs 4/10), making it a better pick if budget is a concern.
At a glance
| HubSpot CRM | Keap (Infusionsoft) | |
|---|---|---|
| Our score | 88/100 | 73/100 |
| Starting price | $20/mo | $249/mo |
| Free tier | Yes | No |
| Best for | CRM platform for scaling companies | Grow your business with powerful automation |
Pricing comparison
HubSpot CRM
Free tier available
FreeFree
Starter$20/mo
Professional$890/mo
Enterprise$3600/mo
Pricing verified 2026-03-07
Keap (Infusionsoft)
No free tier
Ignite$249/mo
Grow$329/mo
Scale$499/mo
Pricing verified 2026-03-11
Feature comparison
core
| Feature | HubSpot CRM | Keap (Infusionsoft) |
|---|---|---|
| Contact management | Yes | Yes |
| Deal pipeline | Yes | Yes |
| Email tracking | Yes | Yes |
| Meeting scheduler | Yes | Yes |
| Task management | Yes | Yes |
advanced
| Feature | HubSpot CRM | Keap (Infusionsoft) |
|---|---|---|
| Marketing automation | Paid hubs | Yes |
| Custom reporting | Professional+ | Grow+ |
| Lead scoring | Professional+ | Grow+ |
| Sequences | Professional+ | Yes |
integrations
| Feature | HubSpot CRM | Keap (Infusionsoft) |
|---|---|---|
| Gmail | Yes | Yes |
| Outlook | Yes | Yes |
| Slack | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
HubSpot CRM
Ease of use9/10
Value for money7/10
Features9/10
Support8/10
Keap (Infusionsoft)
Ease of use5/10
Value for money4/10
Features8/10
Support7/10
Choose HubSpot CRM if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Keap (Infusionsoft) if...
- You're ready to invest from $249/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
