Email marketing, automation, and CRM platform popular with small businesses. Known for its user-friendly interface and generous free tier.
Our take
Mailchimp is the safe, familiar choice — and that's not a bad thing. Its drag-and-drop editor is genuinely one of the best in the business, and most small businesses will never outgrow its feature set. The catch is pricing: once you pass 500 contacts, costs escalate quickly, and the free tier has been gutted compared to what it used to offer. If you're a small business sending regular newsletters and need CRM-lite features baked in, Mailchimp still makes sense. But if email is your primary growth channel and you need advanced automation, you'll find better value elsewhere.
Pricing
Free
Free- • 250 contacts
- • 500 emails/mo
- • Basic templates
Essentials
$13/mo- • 500 contacts
- • 5,000 emails/mo
- • A/B testing
- • 24/7 support
Standard
$20/mo- • 500 contacts
- • 6,000 emails/mo
- • Automation
- • Retargeting ads
Premium
$350/mo- • 10,000 contacts
- • 150,000 emails/mo
- • Advanced segmentation
- • Phone support
Pricing verified 2026-03-16
Ratings
Overall score: 78/100 (composite of the above ratings)
Features
core
advanced
integrations
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Founded: 2001
HQ: Atlanta, GA
Company size: 1,000+
Last updated: 2026-03-16