Mailchimp
All-in-one marketing platform
Omnisend
Ecommerce email & SMS marketing made easy
Mailchimp vs Omnisend Comparison
Compare Mailchimp and Omnisend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Mailchimp and Omnisend are both strong contenders in the email marketing space, but they serve different needs. Mailchimp edges ahead with an overall score of 78/100 compared to Omnisend's 75/100. Mailchimp is easier to get started with (9/10 for ease of use vs 8/10). On pricing, both offer free tiers, so you can try each before committing. Omnisend rates higher for value for money (8/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| Mailchimp | Omnisend | |
|---|---|---|
| Our score | 78/100 | 75/100 |
| Starting price | $13/mo | $16/mo |
| Free tier | Yes | Yes |
| Best for | All-in-one marketing platform | Ecommerce email & SMS marketing made easy |
Pricing comparison
Mailchimp
Free tier available
FreeFree
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Pricing verified 2026-03-16
Omnisend
Free tier available
FreeFree
Standard$16/mo
Pro$59/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Mailchimp | Omnisend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Mailchimp | Omnisend |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | Yes | No |
| CRM | Yes | No |
| Predictive analytics | Premium only | No |
integrations
| Feature | Mailchimp | Omnisend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
Mailchimp
Ease of use9/10
Value for money6/10
Features8/10
Support6/10
Omnisend
Ease of use8/10
Value for money8/10
Features7/10
Support7/10
Choose Mailchimp if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Omnisend if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
