HubSpot Email
Email marketing powered by CRM data
Mailchimp
All-in-one marketing platform
HubSpot Email vs Mailchimp Comparison
Compare HubSpot Email and Mailchimp side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
HubSpot Email and Mailchimp are both strong contenders in the email marketing space, but they serve different needs. HubSpot Email edges ahead with an overall score of 83/100 compared to Mailchimp's 78/100. Mailchimp is easier to get started with (9/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Mailchimp rates higher for value for money (6/10 vs 4/10), making it a better pick if budget is a concern.
At a glance
| HubSpot Email | Mailchimp | |
|---|---|---|
| Our score | 83/100 | 78/100 |
| Starting price | $20/mo | $13/mo |
| Free tier | Yes | Yes |
| Best for | Email marketing powered by CRM data | All-in-one marketing platform |
Pricing comparison
HubSpot Email
Free tier available
Free ToolsFree
Starter$20/mo
Professional$890/mo
Enterprise$3600/mo
Pricing verified 2026-03-07
Mailchimp
Free tier available
FreeFree
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | HubSpot Email | Mailchimp |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Professional+ | Yes |
| A/B testing | Professional+ | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | HubSpot Email | Mailchimp |
|---|---|---|
| SMS marketing | Professional+ | Yes |
| Social posting | Yes | Yes |
| CRM | Yes | Yes |
| Predictive analytics | Enterprise | Premium only |
integrations
| Feature | HubSpot Email | Mailchimp |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
HubSpot Email
Ease of use7/10
Value for money4/10
Features10/10
Support8/10
Mailchimp
Ease of use9/10
Value for money6/10
Features8/10
Support6/10
Choose HubSpot Email if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Mailchimp if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
