Drip
Marketing automation for ecommerce brands
Mailchimp
All-in-one marketing platform
Drip vs Mailchimp Comparison
Compare Drip and Mailchimp side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Drip and Mailchimp are both strong contenders in the email marketing space, but they serve different needs. Mailchimp edges ahead with an overall score of 78/100 compared to Drip's 77/100. Mailchimp is easier to get started with (9/10 for ease of use vs 7/10). On pricing, Mailchimp offers a free tier while Drip requires a paid plan from $39/mo. Both score equally on value for money (6/10), so the choice comes down to which feature set fits your workflow better.
At a glance
| Drip | Mailchimp | |
|---|---|---|
| Our score | 77/100 | 78/100 |
| Starting price | $39/mo | $13/mo |
| Free tier | No | Yes |
| Best for | Marketing automation for ecommerce brands | All-in-one marketing platform |
Pricing comparison
Drip
No free tier
2,500 contacts$39/mo
5,000 contacts$89/mo
10,000 contacts$154/mo
Pricing verified 2026-03-16
Mailchimp
Free tier available
FreeFree
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Drip | Mailchimp |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Drip | Mailchimp |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | Yes |
| CRM | Ecommerce CRM | Yes |
| Predictive analytics | No | Premium only |
integrations
| Feature | Drip | Mailchimp |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | Yes |
Ratings breakdown
Drip
Ease of use7/10
Value for money6/10
Features8/10
Support7/10
Mailchimp
Ease of use9/10
Value for money6/10
Features8/10
Support6/10
Choose Drip if...
- You're ready to invest from $39/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Mailchimp if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
