Omnichannel marketing platform built for ecommerce, combining email, SMS, and push notifications. Omnisend offers pre-built automation workflows and strong Shopify integration at accessible pricing.
Our take
Omnisend is a strong Klaviyo alternative for e-commerce businesses that want similar functionality at a lower price. Pre-built automation workflows for cart abandonment, welcome series, and browse abandonment save setup time. The combined email + SMS + push notification approach is well-executed. Where Omnisend falls short compared to Klaviyo is in analytics depth and predictive capabilities. For small to mid-size e-commerce stores that want solid automation without Klaviyo's price tag, Omnisend hits a sweet spot.
Pricing
Free
Free- • 250 contacts
- • 500 emails/mo
- • 60 SMS
- • Pre-built automations
- • Popups and forms
Standard
$16/mo- • 500 contacts
- • 6,000 emails/mo
- • 60 SMS
- • Customer segmentation
- • 24/7 email + chat support
Pro
$59/mo- • 2,500 contacts
- • Unlimited emails
- • 3,933 SMS
- • Advanced reporting
- • Priority support
Pricing verified 2026-03-16
Ratings
Overall score: 75/100 (composite of the above ratings)
Features
core
advanced
integrations
Compare Omnisend with
Founded: 2014
HQ: London, UK
Company size: 201-500
Last updated: 2026-02-28