Drip
Marketing automation for ecommerce brands
Omnisend
Ecommerce email & SMS marketing made easy
Drip vs Omnisend Comparison
Compare Drip and Omnisend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Drip and Omnisend are both strong contenders in the email marketing space, but they serve different needs. Drip edges ahead with an overall score of 77/100 compared to Omnisend's 75/100. Omnisend is easier to get started with (8/10 for ease of use vs 7/10). On pricing, Omnisend offers a free tier while Drip requires a paid plan from $39/mo. Omnisend rates higher for value for money (8/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| Drip | Omnisend | |
|---|---|---|
| Our score | 77/100 | 75/100 |
| Starting price | $39/mo | $16/mo |
| Free tier | No | Yes |
| Best for | Marketing automation for ecommerce brands | Ecommerce email & SMS marketing made easy |
Pricing comparison
Drip
No free tier
2,500 contacts$39/mo
5,000 contacts$89/mo
10,000 contacts$154/mo
Pricing verified 2026-03-16
Omnisend
Free tier available
FreeFree
Standard$16/mo
Pro$59/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Drip | Omnisend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Drip | Omnisend |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | No |
| CRM | Ecommerce CRM | No |
| Predictive analytics | No | No |
integrations
| Feature | Drip | Omnisend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | No |
Ratings breakdown
Drip
Ease of use7/10
Value for money6/10
Features8/10
Support7/10
Omnisend
Ease of use8/10
Value for money8/10
Features7/10
Support7/10
Choose Drip if...
- You're ready to invest from $39/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Omnisend if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
