MailerLite
Simple email marketing for growing businesses
Omnisend
Ecommerce email & SMS marketing made easy
MailerLite vs Omnisend Comparison
Compare MailerLite and Omnisend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
MailerLite and Omnisend are both strong contenders in the email marketing space, but they serve different needs. MailerLite edges ahead with an overall score of 81/100 compared to Omnisend's 75/100. MailerLite is easier to get started with (9/10 for ease of use vs 8/10). On pricing, both offer free tiers, so you can try each before committing. MailerLite rates higher for value for money (10/10 vs 8/10), making it a better pick if budget is a concern.
At a glance
| MailerLite | Omnisend | |
|---|---|---|
| Our score | 81/100 | 75/100 |
| Starting price | $10/mo | $16/mo |
| Free tier | Yes | Yes |
| Best for | Simple email marketing for growing businesses | Ecommerce email & SMS marketing made easy |
Pricing comparison
MailerLite
Free tier available
FreeFree
Growing Business$10/mo
Advanced$20/mo
Enterprise$null/mo
Pricing verified 2026-03-16
Omnisend
Free tier available
FreeFree
Standard$16/mo
Pro$59/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | MailerLite | Omnisend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | MailerLite | Omnisend |
|---|---|---|
| SMS marketing | No | Yes |
| Social posting | No | No |
| CRM | No | No |
| Predictive analytics | No | No |
integrations
| Feature | MailerLite | Omnisend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | No |
Ratings breakdown
MailerLite
Ease of use9/10
Value for money10/10
Features7/10
Support7/10
Omnisend
Ease of use8/10
Value for money8/10
Features7/10
Support7/10
Choose MailerLite if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Omnisend if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
