AWeber
Email marketing for small businesses and entrepreneurs
Omnisend
Ecommerce email & SMS marketing made easy
AWeber vs Omnisend Comparison
Compare AWeber and Omnisend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
AWeber and Omnisend are both strong contenders in the email marketing space, but they serve different needs. Omnisend edges ahead with an overall score of 75/100 compared to AWeber's 62/100. Both are equally user-friendly (8/10 each). On pricing, both offer free tiers, so you can try each before committing. Omnisend rates higher for value for money (8/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| AWeber | Omnisend | |
|---|---|---|
| Our score | 62/100 | 75/100 |
| Starting price | $20/mo | $16/mo |
| Free tier | Yes | Yes |
| Best for | Email marketing for small businesses and entrepreneurs | Ecommerce email & SMS marketing made easy |
Pricing comparison
AWeber
Free tier available
FreeFree
Lite$20/mo
Plus$30/mo
Unlimited$899/mo
Pricing verified 2026-03-16
Omnisend
Free tier available
FreeFree
Standard$16/mo
Pro$59/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | AWeber | Omnisend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Plus+ | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | AWeber | Omnisend |
|---|---|---|
| SMS marketing | No | Yes |
| Social posting | No | No |
| CRM | No | No |
| Predictive analytics | No | No |
integrations
| Feature | AWeber | Omnisend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | No |
Ratings breakdown
AWeber
Ease of use8/10
Value for money6/10
Features5/10
Support7/10
Omnisend
Ease of use8/10
Value for money8/10
Features7/10
Support7/10
Choose AWeber if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Omnisend if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
