ActiveCampaign
Marketing automation for growing businesses
Omnisend
Ecommerce email & SMS marketing made easy
ActiveCampaign vs Omnisend Comparison
Compare ActiveCampaign and Omnisend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
ActiveCampaign and Omnisend are both strong contenders in the email marketing space, but they serve different needs. ActiveCampaign edges ahead with an overall score of 85/100 compared to Omnisend's 75/100. Omnisend is easier to get started with (8/10 for ease of use vs 7/10). On pricing, Omnisend offers a free tier while ActiveCampaign requires a paid plan from $29/mo. Both score equally on value for money (8/10), so the choice comes down to which feature set fits your workflow better.
At a glance
| ActiveCampaign | Omnisend | |
|---|---|---|
| Our score | 85/100 | 75/100 |
| Starting price | $29/mo | $16/mo |
| Free tier | No | Yes |
| Best for | Marketing automation for growing businesses | Ecommerce email & SMS marketing made easy |
Pricing comparison
ActiveCampaign
No free tier
Starter$29/mo
Plus$49/mo
Pro$149/mo
Pricing verified 2026-03-16
Omnisend
Free tier available
FreeFree
Standard$16/mo
Pro$59/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | ActiveCampaign | Omnisend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | ActiveCampaign | Omnisend |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | No |
| CRM | Yes | No |
| Predictive analytics | Yes | No |
integrations
| Feature | ActiveCampaign | Omnisend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
ActiveCampaign
Ease of use7/10
Value for money8/10
Features9/10
Support8/10
Omnisend
Ease of use8/10
Value for money8/10
Features7/10
Support7/10
Choose ActiveCampaign if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Omnisend if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
