CRM and marketing automation platform for small businesses. Formerly Infusionsoft, known for deep automation capabilities around sales and email marketing workflows.
Our take
Keap (formerly Infusionsoft) is an all-in-one CRM, marketing automation, and e-commerce platform aimed at small businesses. The automation builder is powerful — more capable than most CRM-bundled automation tools. Invoicing and payment processing built into the CRM is genuinely useful for service businesses. The downsides are significant: pricing is high (starting at $249/month), the learning curve is steep, and the interface can feel cluttered. For established small businesses that need deep automation and don't mind the investment, Keap is powerful. For most others, it's too much tool at too high a price.
Pricing
Ignite
$249/mo- • 1,500 contacts
- • 2 users
- • Email marketing
- • Sales pipeline
- • Automation
Grow
$329/mo- • 2,500 contacts
- • 3 users
- • A/B testing
- • Lead scoring
- • Advanced automation
Scale
$499/mo- • 5,000 contacts
- • 5 users
- • Advanced reporting
- • Custom fields
- • Affiliate management
Pricing verified 2026-03-11
Ratings
Overall score: 73/100 (composite of the above ratings)
Features
core
advanced
integrations
Compare Keap (Infusionsoft) with
Founded: 2001
HQ: Chandler, AZ
Company size: 501-1,000
Last updated: 2026-03-09