Folk
CRM for people who care about relationships
Keap (Infusionsoft)
Grow your business with powerful automation
Folk vs Keap (Infusionsoft) Comparison
Compare Folk and Keap (Infusionsoft) side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Folk and Keap (Infusionsoft) are both strong contenders in the crm space, but they serve different needs. Folk edges ahead with an overall score of 74/100 compared to Keap (Infusionsoft)'s 73/100. Folk is easier to get started with (9/10 for ease of use vs 5/10). On pricing, Folk offers a free tier while Keap (Infusionsoft) requires a paid plan from $249/mo. Folk rates higher for value for money (8/10 vs 4/10), making it a better pick if budget is a concern.
At a glance
| Folk | Keap (Infusionsoft) | |
|---|---|---|
| Our score | 74/100 | 73/100 |
| Starting price | $20/mo | $249/mo |
| Free tier | Yes | No |
| Best for | CRM for people who care about relationships | Grow your business with powerful automation |
Pricing comparison
Folk
Free tier available
FreeFree
Standard$20/mo
Premium$40/mo
Custom$null/mo
Pricing verified 2026-03-12
Keap (Infusionsoft)
No free tier
Ignite$249/mo
Grow$329/mo
Scale$499/mo
Pricing verified 2026-03-11
Feature comparison
core
| Feature | Folk | Keap (Infusionsoft) |
|---|---|---|
| Contact management | Yes | Yes |
| Deal pipeline | Yes | Yes |
| Email tracking | Yes | Yes |
| Meeting scheduler | No | Yes |
| Task management | Yes | Yes |
advanced
| Feature | Folk | Keap (Infusionsoft) |
|---|---|---|
| Marketing automation | No | Yes |
| Custom reporting | Premium | Grow+ |
| Lead scoring | No | Grow+ |
| Sequences | Yes | Yes |
integrations
| Feature | Folk | Keap (Infusionsoft) |
|---|---|---|
| Gmail | Yes | Yes |
| Outlook | Yes | Yes |
| Slack | Yes | Yes |
| Salesforce | No | No |
Ratings breakdown
Folk
Ease of use9/10
Value for money8/10
Features6/10
Support7/10
Keap (Infusionsoft)
Ease of use5/10
Value for money4/10
Features8/10
Support7/10
Choose Folk if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Keap (Infusionsoft) if...
- You're ready to invest from $249/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
