Powerful email marketing and automation platform with built-in CRM. Known for advanced automation workflows and excellent deliverability.
Our take
ActiveCampaign is where you go when you've outgrown simpler tools and need serious automation firepower. Its visual workflow builder is best-in-class, letting you create multi-branch automations that would take hours to set up in competitors. The built-in CRM is genuinely useful, not just a checkbox feature. The trade-off is complexity — there's a steeper learning curve, and the interface can feel overwhelming at first. No free tier means you're committing from day one. Best suited for growing businesses that rely heavily on automated email sequences and lead nurturing.
Pricing
Starter
$29/mo- • 1,000 contacts
- • Email marketing
- • Basic automation
Plus
$49/mo- • 1,000 contacts
- • CRM
- • Landing pages
- • Lead scoring
Pro
$149/mo- • 1,000 contacts
- • Predictive sending
- • Split automation
- • Site messaging
Pricing verified 2026-03-16
Ratings
Overall score: 85/100 (composite of the above ratings)
Features
core
advanced
integrations
Compare ActiveCampaign with
Founded: 2003
HQ: Chicago, IL
Company size: 1,000+
Last updated: 2026-02-25