ActiveCampaign
Marketing automation for growing businesses
HubSpot Email
Email marketing powered by CRM data
ActiveCampaign vs HubSpot Email Comparison
Compare ActiveCampaign and HubSpot Email side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
ActiveCampaign and HubSpot Email are both strong contenders in the email marketing space, but they serve different needs. ActiveCampaign edges ahead with an overall score of 85/100 compared to HubSpot Email's 83/100. Both are equally user-friendly (7/10 each). On pricing, HubSpot Email offers a free tier while ActiveCampaign requires a paid plan from $29/mo. ActiveCampaign rates higher for value for money (8/10 vs 4/10), making it a better pick if budget is a concern.
At a glance
| ActiveCampaign | HubSpot Email | |
|---|---|---|
| Our score | 85/100 | 83/100 |
| Starting price | $29/mo | $20/mo |
| Free tier | No | Yes |
| Best for | Marketing automation for growing businesses | Email marketing powered by CRM data |
Pricing comparison
ActiveCampaign
No free tier
Starter$29/mo
Plus$49/mo
Pro$149/mo
Pricing verified 2026-03-16
HubSpot Email
Free tier available
Free ToolsFree
Starter$20/mo
Professional$890/mo
Enterprise$3600/mo
Pricing verified 2026-03-07
Feature comparison
core
| Feature | ActiveCampaign | HubSpot Email |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Professional+ |
| A/B testing | Yes | Professional+ |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | ActiveCampaign | HubSpot Email |
|---|---|---|
| SMS marketing | Yes | Professional+ |
| Social posting | No | Yes |
| CRM | Yes | Yes |
| Predictive analytics | Yes | Enterprise |
integrations
| Feature | ActiveCampaign | HubSpot Email |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
ActiveCampaign
Ease of use7/10
Value for money8/10
Features9/10
Support8/10
HubSpot Email
Ease of use7/10
Value for money4/10
Features10/10
Support8/10
Choose ActiveCampaign if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose HubSpot Email if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
