ActiveCampaign
Marketing automation for growing businesses
Moosend
Affordable email marketing and automation
ActiveCampaign vs Moosend Comparison
Compare ActiveCampaign and Moosend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
ActiveCampaign and Moosend are both strong contenders in the email marketing space, but they serve different needs. ActiveCampaign edges ahead with an overall score of 85/100 compared to Moosend's 70/100. Moosend is easier to get started with (8/10 for ease of use vs 7/10). On pricing, neither offers a free tier — ActiveCampaign starts at $29/mo and Moosend at $9/mo. Moosend rates higher for value for money (9/10 vs 8/10), making it a better pick if budget is a concern.
At a glance
| ActiveCampaign | Moosend | |
|---|---|---|
| Our score | 85/100 | 70/100 |
| Starting price | $29/mo | $9/mo |
| Free tier | No | No |
| Best for | Marketing automation for growing businesses | Affordable email marketing and automation |
Pricing comparison
ActiveCampaign
No free tier
Starter$29/mo
Plus$49/mo
Pro$149/mo
Pricing verified 2026-03-16
Moosend
No free tier
Pro$9/mo
Enterprise$null/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | ActiveCampaign | Moosend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | ActiveCampaign | Moosend |
|---|---|---|
| SMS marketing | Yes | No |
| Social posting | No | No |
| CRM | Yes | No |
| Predictive analytics | Yes | No |
integrations
| Feature | ActiveCampaign | Moosend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
ActiveCampaign
Ease of use7/10
Value for money8/10
Features9/10
Support8/10
Moosend
Ease of use8/10
Value for money9/10
Features6/10
Support6/10
Choose ActiveCampaign if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Moosend if...
- You're ready to invest from $9/mo
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
