ActiveCampaign
Marketing automation for growing businesses
Kit (ConvertKit)
The creator marketing platform
ActiveCampaign vs Kit (ConvertKit) Comparison
Compare ActiveCampaign and Kit (ConvertKit) side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
ActiveCampaign and Kit (ConvertKit) are both strong contenders in the email marketing space, but they serve different needs. ActiveCampaign edges ahead with an overall score of 85/100 compared to Kit (ConvertKit)'s 82/100. Kit (ConvertKit) is easier to get started with (9/10 for ease of use vs 7/10). On pricing, Kit (ConvertKit) offers a free tier while ActiveCampaign requires a paid plan from $29/mo. Both score equally on value for money (8/10), so the choice comes down to which feature set fits your workflow better.
At a glance
| ActiveCampaign | Kit (ConvertKit) | |
|---|---|---|
| Our score | 85/100 | 82/100 |
| Starting price | $29/mo | $39/mo |
| Free tier | No | Yes |
| Best for | Marketing automation for growing businesses | The creator marketing platform |
Pricing comparison
ActiveCampaign
Pricing verified 2026-03-16
Kit (ConvertKit)
Pricing verified 2026-03-16
Feature comparison
core
| Feature | ActiveCampaign | Kit (ConvertKit) |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | ActiveCampaign | Kit (ConvertKit) |
|---|---|---|
| SMS marketing | Yes | No |
| Social posting | No | No |
| CRM | Yes | No |
| Predictive analytics | Yes | No |
integrations
| Feature | ActiveCampaign | Kit (ConvertKit) |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
ActiveCampaign
Kit (ConvertKit)
Choose ActiveCampaign if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Kit (ConvertKit) if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
