HubSpot's email marketing tools are deeply integrated with its CRM, making it powerful for businesses that want unified marketing, sales, and service data. The free CRM tier includes basic email, but serious email marketing requires paid plans.
Our take
HubSpot's email marketing is best understood as part of the broader HubSpot ecosystem rather than a standalone tool. If you're already using HubSpot CRM, the email integration is seamless — contact properties, deal stages, and lifecycle stages all feed directly into email segmentation and personalisation. The free tier includes 2,000 emails/month with HubSpot branding. As a standalone email platform, it's overpriced and underfeatured compared to dedicated alternatives. The real value unlocks when you use it alongside HubSpot's CRM, sales, and service hubs.
Pricing
Free Tools
Free- • 2,000 emails/mo
- • CRM
- • Forms
- • Landing pages
- • HubSpot branding
Starter
$20/mo- • 1,000 contacts
- • 5x contact tier emails/mo
- • No HubSpot branding
- • Email health reporting
Professional
$890/mo- • 2,000 contacts
- • Marketing automation
- • A/B testing
- • Custom reporting
- • Omni-channel automation
Enterprise
$3600/mo- • 10,000 contacts
- • Predictive lead scoring
- • Custom objects
- • Multi-touch revenue attribution
- • Adaptive testing
Pricing verified 2026-03-07
Ratings
Overall score: 83/100 (composite of the above ratings)
Features
core
advanced
integrations
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Founded: 2006
HQ: Cambridge, MA
Company size: 1,000+
Last updated: 2026-03-03