Drip
Marketing automation for ecommerce brands
HubSpot Email
Email marketing powered by CRM data
Drip vs HubSpot Email Comparison
Compare Drip and HubSpot Email side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Drip and HubSpot Email are both strong contenders in the email marketing space, but they serve different needs. HubSpot Email edges ahead with an overall score of 83/100 compared to Drip's 77/100. Both are equally user-friendly (7/10 each). On pricing, HubSpot Email offers a free tier while Drip requires a paid plan from $39/mo. Drip rates higher for value for money (6/10 vs 4/10), making it a better pick if budget is a concern.
At a glance
| Drip | HubSpot Email | |
|---|---|---|
| Our score | 77/100 | 83/100 |
| Starting price | $39/mo | $20/mo |
| Free tier | No | Yes |
| Best for | Marketing automation for ecommerce brands | Email marketing powered by CRM data |
Pricing comparison
Drip
No free tier
2,500 contacts$39/mo
5,000 contacts$89/mo
10,000 contacts$154/mo
Pricing verified 2026-03-16
HubSpot Email
Free tier available
Free ToolsFree
Starter$20/mo
Professional$890/mo
Enterprise$3600/mo
Pricing verified 2026-03-07
Feature comparison
core
| Feature | Drip | HubSpot Email |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Professional+ |
| A/B testing | Yes | Professional+ |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Drip | HubSpot Email |
|---|---|---|
| SMS marketing | Yes | Professional+ |
| Social posting | No | Yes |
| CRM | Ecommerce CRM | Yes |
| Predictive analytics | No | Enterprise |
integrations
| Feature | Drip | HubSpot Email |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | Yes |
Ratings breakdown
Drip
Ease of use7/10
Value for money6/10
Features8/10
Support7/10
HubSpot Email
Ease of use7/10
Value for money4/10
Features10/10
Support8/10
Choose Drip if...
- You're ready to invest from $39/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose HubSpot Email if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
