HubSpot Email
Email marketing powered by CRM data
Substack
Start a newsletter. Build your community.
HubSpot Email vs Substack Comparison
Compare HubSpot Email and Substack side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
HubSpot Email and Substack are both strong contenders in the email marketing space, but they serve different needs. HubSpot Email edges ahead with an overall score of 83/100 compared to Substack's 58/100. Substack is easier to get started with (10/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Substack rates higher for value for money (7/10 vs 4/10), making it a better pick if budget is a concern.
At a glance
| HubSpot Email | Substack | |
|---|---|---|
| Our score | 83/100 | 58/100 |
| Starting price | $20/mo | Free |
| Free tier | Yes | Yes |
| Best for | Email marketing powered by CRM data | Start a newsletter. Build your community. |
Pricing comparison
HubSpot Email
Free tier available
Free ToolsFree
Starter$20/mo
Professional$890/mo
Enterprise$3600/mo
Pricing verified 2026-03-07
Substack
Free tier available
FreeFree
Pricing verified 2026-03-16
Feature comparison
core
| Feature | HubSpot Email | Substack |
|---|---|---|
| Email builder | Yes | Basic |
| Automation | Professional+ | No |
| A/B testing | Professional+ | No |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | HubSpot Email | Substack |
|---|---|---|
| SMS marketing | Professional+ | No |
| Social posting | Yes | No |
| CRM | Yes | No |
| Predictive analytics | Enterprise | No |
integrations
| Feature | HubSpot Email | Substack |
|---|---|---|
| Shopify | Yes | No |
| WordPress | Yes | No |
| Zapier | Yes | No |
| Salesforce | Yes | No |
Ratings breakdown
HubSpot Email
Ease of use7/10
Value for money4/10
Features10/10
Support8/10
Substack
Ease of use10/10
Value for money7/10
Features3/10
Support4/10
Choose HubSpot Email if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Substack if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
