Heap

Automatically capture everything users do

Auto-capture product analytics platform with retroactive analysis and AI-powered insight discovery.

Our take

Heap's core differentiator is auto-capture: instead of instrumenting individual events (like Mixpanel requires), Heap captures all user interactions from the moment you install the snippet — every click, form fill, page view, and rage click is recorded retroactively. This means you can analyze a funnel that happened three months ago even if you never thought to track it. The tradeoff is data volume: auto-capture generates enormous amounts of raw event data, and Heap's Illuminate AI surfaces significant patterns from the noise. Post-Contentsquare acquisition (2023), Heap is integrating with enterprise digital experience analytics. The catch is opaque pricing — Heap doesn't publish rates, and Growth plans typically run $2,000-$5,000/month, making it expensive compared to Mixpanel. Teams choosing between them: Mixpanel for deliberate instrumentation with cost control, Heap for teams who want retroactive analysis without event planning.

Product roadmap

Post-Contentsquare acquisition, Heap is integrating digital experience analytics (heatmaps, session replay) with product analytics (funnels, retention), and expanding AI-powered insight discovery. The combined platform positions against both Mixpanel/Amplitude (product analytics) and FullStory/Hotjar (behavioral analytics).