Appcues vs Heap: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Appcues positions itself as "in-app onboarding that actually converts" while Heap goes after "automatically capture everything users do" — so the right pick depends on which problem you're actually solving. They take different commercial approaches — Appcues uses a subscription-based model and Heap a freemium approach, which affects how costs scale as your team grows. Heap lets you start for free, which means you can validate the fit before committing budget. Appcues requires a paid commitment upfront, so make sure it matches your workflow before signing.
At a glance
| Appcues | Heap | |
|---|---|---|
| Our score | 79/100 | 80/100 |
| Starting price | Free | Free |
| Free tier | No | Yes |
| Best for | In-app onboarding that actually converts | Automatically capture everything users do |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Appcues | Heap |
|---|---|---|
| Product tours | Yes | No |
| Tooltips | Yes | No |
| Checklists | Yes | No |
| NPS surveys | Yes | No |
| Slideouts | Yes | No |
| Auto-capture events | No | Yes |
| Funnel analysis | No | Yes |
| Retention analysis | No | Yes |
| User segmentation | No | Yes |
| Session replay | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Appcues means going without Auto-capture events, Funnel analysis, Retention analysis (which Heap offers). Choosing Heap means losing Product tours, Tooltips, Checklists. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
Appcues (51-200 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Heap (201-500 employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Choose Appcues if...
- You're ready to invest from $null/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Heap if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Frequently asked questions
Is Appcues or Heap better?
Heap scores 80/100 compared to Appcues's 79/100 on VendorVS. However, the best choice depends on your needs — Appcues excels at ease of use (9/10) while Heap scores 8/10.
How much does Appcues cost compared to Heap?
Appcues starts at free. Heap starts at free (free tier available). Appcues is the more affordable option.
Does Appcues or Heap have a free plan?
Heap offers a free tier. Appcues does not — its cheapest plan starts at $null/mo.
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