Appcues

Name: Appcues
Rating: 79 (1 reviews)

In-app onboarding that actually converts

Analytics & Data79/100

No-code product onboarding platform for tours, checklists, tooltips, and NPS surveys.

Our take

Appcues is the best pure-play in-app onboarding tool for SaaS: product tours, checklists, tooltips, modals, and NPS surveys are all built by non-engineers using a visual no-code editor, and deployed to specific user segments without a deploy cycle. The integration with Segment means Appcues can target based on any behavioral property in your analytics stack — 'users on trial who haven't connected their first integration after 3 days' gets a targeted checklist automatically. The tradeoff versus Pendo is that Appcues has limited native analytics — it tells you completion rates for guides, not full product analytics. Teams needing both analytics and in-app engagement should evaluate Pendo. Essentials at $249/month for 2,500 MAUs is the market rate; pricing scales steeply at Growth ($879/month). UserFlow and Userguiding offer comparable functionality at lower price points.

Product roadmap

Appcues is expanding its analytics capabilities (to reduce the dependency on external tools), building AI-powered guide creation from behavioral patterns, and improving its targeting engine to enable more dynamic personalization. The product-led growth movement continues to drive demand for onboarding tools that work without engineering tickets.