FullStory vs Heap: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
FullStory positions itself as "complete digital experience intelligence" while Heap goes after "automatically capture everything users do" — so the right pick depends on which problem you're actually solving. Both tools compete in the analytics & data category. Check the feature comparison below to see which capabilities matter most for your specific use case.
At a glance
| FullStory | Heap | |
|---|---|---|
| Our score | 80/100 | 80/100 |
| Starting price | Free | Free |
| Free tier | Yes | Yes |
| Best for | Complete digital experience intelligence | Automatically capture everything users do |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | FullStory | Heap |
|---|---|---|
| Session replay | Yes | Yes |
| Heatmaps | Yes | No |
| Funnels | Yes | No |
| Error tracking | Yes | No |
| Custom events | Yes | No |
| Auto-capture events | No | Yes |
| Funnel analysis | No | Yes |
| Retention analysis | No | Yes |
| User segmentation | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing FullStory means going without Auto-capture events, Funnel analysis, Retention analysis (which Heap offers). Choosing Heap means losing Heatmaps, Funnels, Error tracking. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
FullStory (501-1000 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Heap (201-500 employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Choose FullStory if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Heap if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Frequently asked questions
Is FullStory or Heap better?
FullStory scores 80/100 compared to Heap's 80/100 on VendorVS. However, the best choice depends on your needs — FullStory excels at ease of use (7/10) while Heap scores 8/10.
How much does FullStory cost compared to Heap?
FullStory starts at free (free tier available). Heap starts at free (free tier available). FullStory is the more affordable option.
Does FullStory or Heap have a free plan?
Yes, both FullStory and Heap offer free tiers, so you can try each before committing to a paid plan.
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