FullStory

Complete digital experience intelligence

Session replay platform that captures every user interaction for retroactive behavioral analysis.

Our take

FullStory captures every user interaction — every click, scroll, form input, and navigation — and makes it fully queryable after the fact. That 'capture everything, query later' model is FullStory's core differentiator versus Hotjar's sampled approach. Developers can write queries like 'show me all sessions where users clicked Add to Cart but didn't reach confirmation, and had a console error on checkout' — this is impossible with sampled session tools. The DX Data API exposes FullStory's behavioral data warehouse to external BI tools. The cost follows the comprehensive capture: Business plans typically start at $2,000-$5,000/month depending on session volume, which puts FullStory in enterprise budget territory. For teams where session replay is infrastructure (incident investigation, compliance audit trails, A/B test analysis), the cost is justified. For product teams who want quick behavioral insights, Hotjar at $80/month delivers 80% of the value.

Product roadmap

FullStory is building out its DX Data platform — positioning session data as a behavioral data warehouse rather than just a replay tool, with AI-powered anomaly detection, direct BI integrations (Looker, Snowflake), and privacy compliance tooling for regulated industries.