Amplitude vs FullStory: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Amplitude positions itself as "product analytics for digital teams" while FullStory goes after "complete digital experience intelligence" — so the right pick depends on which problem you're actually solving. Both use freemium pricing, but Amplitude charges per mtu while FullStory charges custom — a meaningful difference for larger teams.
At a glance
| Amplitude | FullStory | |
|---|---|---|
| Our score | 82/100 | 80/100 |
| Starting price | Free | Free |
| Free tier | Yes | Yes |
| Best for | Product analytics for digital teams | Complete digital experience intelligence |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Amplitude | FullStory |
|---|---|---|
| Funnel analysis | Yes | No |
| Retention analysis | Yes | No |
| Behavioral cohorts | Plus+ | No |
| Session replay | Add-on | Yes |
| Dashboards | Yes | No |
| Heatmaps | No | Yes |
| Funnels | No | Yes |
| Error tracking | No | Yes |
| Custom events | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Amplitude means going without Heatmaps, Funnels, Error tracking (which FullStory offers). Choosing FullStory means losing Funnel analysis, Retention analysis, Behavioral cohorts. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
FullStory (501-1000 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Amplitude (1,000+ employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Plan flexibility
Amplitude offers 4 tiers, giving you finer control over what you pay for at each growth stage. FullStory's 2-tier structure is simpler to evaluate but may force you into a higher plan sooner for features you need.
Choose Amplitude if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose FullStory if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Frequently asked questions
Is Amplitude or FullStory better?
Amplitude scores 82/100 compared to FullStory's 80/100 on VendorVS. However, the best choice depends on your needs — Amplitude excels at ease of use (7/10) while FullStory scores 7/10.
How much does Amplitude cost compared to FullStory?
Amplitude starts at free (free tier available). FullStory starts at free (free tier available). Amplitude is the more affordable option.
Does Amplitude or FullStory have a free plan?
Yes, both Amplitude and FullStory offer free tiers, so you can try each before committing to a paid plan.
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