Amplitude vs Mixpanel: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Amplitude positions itself as "product analytics for digital teams" while Mixpanel goes after "event-based analytics for products" — so the right pick depends on which problem you're actually solving. Both tools compete in the analytics & data category. Check the feature comparison below to see which capabilities matter most for your specific use case.
At a glance
| Amplitude | Mixpanel | |
|---|---|---|
| Our score | 82/100 | 85/100 |
| Starting price | Free | Free |
| Free tier | Yes | Yes |
| Best for | Product analytics for digital teams | Event-based analytics for products |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Funnel analysis | Yes | Yes |
| Retention analysis | Yes | Yes |
| Behavioral cohorts | Plus+ | No |
| Session replay | Add-on | No |
| Dashboards | Yes | No |
| Event tracking | No | Yes |
| User segmentation | No | Yes |
| A/B testing | No | No |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Amplitude means going without Event tracking, User segmentation, Flows (which Mixpanel offers). Choosing Mixpanel means losing Behavioral cohorts, Session replay, Dashboards. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
Mixpanel (501-1000 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Amplitude (1,000+ employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Plan flexibility
Amplitude offers 4 tiers, giving you finer control over what you pay for at each growth stage. Mixpanel's 2-tier structure is simpler to evaluate but may force you into a higher plan sooner for features you need.
Choose Amplitude if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Mixpanel if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Frequently asked questions
Is Amplitude or Mixpanel better?
Mixpanel scores 85/100 compared to Amplitude's 82/100 on VendorVS. However, the best choice depends on your needs — Amplitude excels at ease of use (7/10) while Mixpanel scores 8/10.
How much does Amplitude cost compared to Mixpanel?
Amplitude starts at free (free tier available). Mixpanel starts at free (free tier available). Amplitude is the more affordable option.
Does Amplitude or Mixpanel have a free plan?
Yes, both Amplitude and Mixpanel offer free tiers, so you can try each before committing to a paid plan.
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