Amplitude

Product analytics for digital teams

Product analytics platform focused on user behavior, retention, and funnel analysis. Features behavioral cohorts, session replay, Amplitude AI for natural-language chart creation, Experiment (A/B testing), and CDP capabilities. Pricing based on monthly tracked users (MTUs). Free Starter plan up to 1,000 MTUs. Plus at $49/month for 1,000 MTUs. Growth and Enterprise are custom.

Our take

Amplitude is the reference implementation of product analytics — behavioral cohorts, funnel analysis, and retention curves are executed with more depth than any Mixpanel or Segment competitor. Amplitude AI now generates charts from natural language questions ('show me retention for users who completed onboarding vs. those who didn't') without SQL knowledge. The Experiment product bundles A/B testing into the analytics workflow rather than requiring a separate tool. The cost cliff is real: Plus at $49/month for 1,000 MTUs is fine for early-stage products, but Growth and Enterprise pricing at meaningful MTU volumes (50K+) requires negotiation and multi-year commitments. Segment's CDP functionality and Google Analytics 4 eat into Amplitude's free-tier use cases, but for teams that need behavioral depth and product experimentation, Amplitude remains the standard.

Product roadmap

Amplitude's CDP play (buying data infrastructure capabilities rather than just analytics) positions it as a Segment competitor at enterprise scale. Amplitude AI is accelerating adoption among non-technical product managers who previously needed data analyst support. Watch for deeper warehouse-native integrations as the composable CDP trend continues.