Amplitude vs BigQuery: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Amplitude positions itself as "product analytics for digital teams" while BigQuery goes after "serverless data warehouse at any scale" — so the right pick depends on which problem you're actually solving. They take different commercial approaches — Amplitude uses a freemium approach and BigQuery a usage-based-based model, which affects how costs scale as your team grows.
At a glance
| Amplitude | BigQuery | |
|---|---|---|
| Our score | 82/100 | 86/100 |
| Starting price | Free | Free |
| Free tier | Yes | Yes |
| Best for | Product analytics for digital teams | Serverless data warehouse at any scale |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Amplitude | BigQuery |
|---|---|---|
| Funnel analysis | Yes | No |
| Retention analysis | Yes | No |
| Behavioral cohorts | Plus+ | No |
| Session replay | Add-on | No |
| Dashboards | Yes | No |
| Columnar storage | No | Yes |
| Serverless | No | Yes |
| ML functions | No | Yes |
| GIS analytics | No | Yes |
| Federated queries | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Amplitude means going without Columnar storage, Serverless, ML functions (which BigQuery offers). Choosing BigQuery means losing Funnel analysis, Retention analysis, Behavioral cohorts. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
BigQuery (10000+ employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Amplitude (1,000+ employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Plan flexibility
Amplitude offers 4 tiers, giving you finer control over what you pay for at each growth stage. BigQuery's 2-tier structure is simpler to evaluate but may force you into a higher plan sooner for features you need.
Choose Amplitude if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose BigQuery if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Frequently asked questions
Is Amplitude or BigQuery better?
BigQuery scores 86/100 compared to Amplitude's 82/100 on VendorVS. However, the best choice depends on your needs — Amplitude excels at ease of use (7/10) while BigQuery scores 8/10.
How much does Amplitude cost compared to BigQuery?
Amplitude starts at free (free tier available). BigQuery starts at free (free tier available). Amplitude is the more affordable option.
Does Amplitude or BigQuery have a free plan?
Yes, both Amplitude and BigQuery offer free tiers, so you can try each before committing to a paid plan.
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