FullStory vs UserTesting: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
FullStory positions itself as "complete digital experience intelligence" while UserTesting goes after "fast human insights from real users" — so the right pick depends on which problem you're actually solving. They take different commercial approaches — FullStory uses a freemium approach and UserTesting a enterprise-based model, which affects how costs scale as your team grows. FullStory lets you start for free, which means you can validate the fit before committing budget. UserTesting requires a paid commitment upfront, so make sure it matches your workflow before signing. UserTesting (founded 2007) has had more time to build out its ecosystem and integrations, while FullStory (2014) tends to move faster on modern UX and newer workflows.
At a glance
| FullStory | UserTesting | |
|---|---|---|
| Our score | 80/100 | 78/100 |
| Starting price | Free | Free |
| Free tier | Yes | No |
| Best for | Complete digital experience intelligence | Fast human insights from real users |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | FullStory | UserTesting |
|---|---|---|
| Session replay | Yes | No |
| Heatmaps | Yes | No |
| Funnels | Yes | No |
| Error tracking | Yes | No |
| Custom events | Yes | No |
| Unmoderated testing | No | Yes |
| Moderated interviews | No | Yes |
| Participant panel | No | Yes |
| Screen recording | No | Yes |
| Click testing | No | Yes |
advanced
| Feature | FullStory | UserTesting |
|---|---|---|
| DX Data API | Yes | No |
| Omnisearch | Yes | No |
| Rage click detection | Yes | No |
| Frustration signals | Yes | No |
| Privacy controls | Yes | No |
| AI sentiment analysis | No | Yes |
| Prototype testing | No | Yes |
| Card sorting | No | Yes |
| Tree testing | No | Yes |
| Heatmaps | No | Yes |
integrations
| Feature | FullStory | UserTesting |
|---|---|---|
| Segment | Yes | No |
| Amplitude | Yes | No |
| Mixpanel | Yes | No |
| Jira | Yes | Yes |
| PagerDuty | Yes | No |
| Figma | No | Yes |
| Adobe XD | No | Yes |
| Slack | No | Yes |
| Salesforce | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing FullStory means going without Unmoderated testing, Moderated interviews, Participant panel (which UserTesting offers). Choosing UserTesting means losing Session replay, Heatmaps, Funnels. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
Choose FullStory if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose UserTesting if...
- You're ready to invest from $null/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Frequently asked questions
Is FullStory or UserTesting better?
FullStory scores 80/100 compared to UserTesting's 78/100 on VendorVS. However, the best choice depends on your needs — FullStory excels at ease of use (7/10) while UserTesting scores 7/10.
How much does FullStory cost compared to UserTesting?
FullStory starts at free (free tier available). UserTesting starts at free. FullStory is the more affordable option.
Does FullStory or UserTesting have a free plan?
FullStory offers a free tier. UserTesting does not — its cheapest plan starts at $null/mo.
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