Heap vs UserTesting: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Heap positions itself as "automatically capture everything users do" while UserTesting goes after "fast human insights from real users" — so the right pick depends on which problem you're actually solving. They take different commercial approaches — Heap uses a freemium approach and UserTesting a enterprise-based model, which affects how costs scale as your team grows. Heap lets you start for free, which means you can validate the fit before committing budget. UserTesting requires a paid commitment upfront, so make sure it matches your workflow before signing. UserTesting (founded 2007) has had more time to build out its ecosystem and integrations, while Heap (2013) tends to move faster on modern UX and newer workflows.
At a glance
| Heap | UserTesting | |
|---|---|---|
| Our score | 80/100 | 78/100 |
| Starting price | Free | Free |
| Free tier | Yes | No |
| Best for | Automatically capture everything users do | Fast human insights from real users |
Pricing comparison
Calculate your cost
Feature comparison
core
| Feature | Heap | UserTesting |
|---|---|---|
| Auto-capture events | Yes | No |
| Funnel analysis | Yes | No |
| Retention analysis | Yes | No |
| User segmentation | Yes | No |
| Session replay | Yes | No |
| Unmoderated testing | No | Yes |
| Moderated interviews | No | Yes |
| Participant panel | No | Yes |
| Screen recording | No | Yes |
| Click testing | No | Yes |
advanced
| Feature | Heap | UserTesting |
|---|---|---|
| Retroactive analysis | Yes | No |
| Illuminate AI | Yes | No |
| Journey maps | Yes | No |
| Account-level analysis | Yes | No |
| Data warehouse sync | Yes | No |
| AI sentiment analysis | No | Yes |
| Prototype testing | No | Yes |
| Card sorting | No | Yes |
| Tree testing | No | Yes |
| Heatmaps | No | Yes |
integrations
| Feature | Heap | UserTesting |
|---|---|---|
| Segment | Yes | No |
| Salesforce | Yes | Yes |
| Snowflake | Yes | No |
| BigQuery | Yes | No |
| Zendesk | Yes | No |
| Figma | No | Yes |
| Adobe XD | No | Yes |
| Jira | No | Yes |
| Slack | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Heap means going without Unmoderated testing, Moderated interviews, Participant panel (which UserTesting offers). Choosing UserTesting means losing Auto-capture events, Funnel analysis, Retention analysis. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
UserTesting (501-1000 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. Heap (201-500 employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Choose Heap if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose UserTesting if...
- You're ready to invest from $null/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Frequently asked questions
Is Heap or UserTesting better?
Heap scores 80/100 compared to UserTesting's 78/100 on VendorVS. However, the best choice depends on your needs — Heap excels at ease of use (8/10) while UserTesting scores 7/10.
How much does Heap cost compared to UserTesting?
Heap starts at free (free tier available). UserTesting starts at free. Heap is the more affordable option.
Does Heap or UserTesting have a free plan?
Heap offers a free tier. UserTesting does not — its cheapest plan starts at $null/mo.
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