Purpose-built email and SMS marketing platform for ecommerce. Drip excels at behavioral automation, revenue attribution, and deep Shopify/WooCommerce integration for DTC brands.
Our take
Drip is laser-focused on e-commerce email marketing, and that focus pays off. Deep integrations with Shopify, WooCommerce, and BigCommerce mean you can build automations based on purchase history, browsing behaviour, and cart abandonment out of the box. Revenue attribution is built in, so you can see exactly how much each email campaign generates. The downside is the price — starting at $39/month with no free tier, it's not cheap for small stores. But for e-commerce businesses doing $10K+/month in revenue, Drip's ROI-focused approach typically pays for itself.
Pricing
2,500 contacts
$39/mo- • Unlimited emails
- • Email + SMS
- • Onsite campaigns
- • Behavior-based automation
- • Revenue attribution
5,000 contacts
$89/mo- • Unlimited emails
- • Email + SMS
- • Onsite campaigns
- • Behavior-based automation
- • Revenue attribution
10,000 contacts
$154/mo- • Unlimited emails
- • Email + SMS
- • Onsite campaigns
- • Behavior-based automation
- • Revenue attribution
Pricing verified 2026-03-16
Ratings
Overall score: 77/100 (composite of the above ratings)
Features
core
advanced
integrations
Compare Drip with
Founded: 2013
HQ: Minneapolis, MN
Company size: 51-200
Last updated: 2026-02-28