Kit (ConvertKit)
The creator marketing platform
Drip
Marketing automation for ecommerce brands
Kit (ConvertKit) vs Drip Comparison
Compare Kit (ConvertKit) and Drip side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Kit (ConvertKit) and Drip are both strong contenders in the email marketing space, but they serve different needs. Kit (ConvertKit) edges ahead with an overall score of 82/100 compared to Drip's 77/100. Kit (ConvertKit) is easier to get started with (9/10 for ease of use vs 7/10). On pricing, Kit (ConvertKit) offers a free tier while Drip requires a paid plan from $39/mo. Kit (ConvertKit) rates higher for value for money (8/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| Kit (ConvertKit) | Drip | |
|---|---|---|
| Our score | 82/100 | 77/100 |
| Starting price | $39/mo | $39/mo |
| Free tier | Yes | No |
| Best for | The creator marketing platform | Marketing automation for ecommerce brands |
Pricing comparison
Kit (ConvertKit)
Free tier available
NewsletterFree
Creator$39/mo
Creator Pro$79/mo
Pricing verified 2026-03-16
Drip
No free tier
2,500 contacts$39/mo
5,000 contacts$89/mo
10,000 contacts$154/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Kit (ConvertKit) | Drip |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
advanced
| Feature | Kit (ConvertKit) | Drip |
|---|---|---|
| SMS marketing | No | Yes |
| Social posting | No | No |
| CRM | No | Ecommerce CRM |
| Predictive analytics | No | No |
integrations
| Feature | Kit (ConvertKit) | Drip |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | No |
Ratings breakdown
Kit (ConvertKit)
Ease of use9/10
Value for money8/10
Features7/10
Support8/10
Drip
Ease of use7/10
Value for money6/10
Features8/10
Support7/10
Choose Kit (ConvertKit) if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Drip if...
- You're ready to invest from $39/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
