HubSpot Email vs SendGrid: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
HubSpot Email positions itself as "email marketing powered by crm data" while SendGrid goes after "email delivery api and marketing platform" — so the right pick depends on which problem you're actually solving. Both use freemium pricing, but HubSpot Email charges per contact while SendGrid charges per email — a meaningful difference for larger teams.
At a glance
| HubSpot Email | SendGrid | |
|---|---|---|
| Our score | 83/100 | 81/100 |
| Starting price | $20/mo | $20/mo |
| Free tier | Yes | Yes |
| Best for | Email marketing powered by CRM data | Email delivery API and marketing platform |
Pricing comparison
HubSpot Email
Pricing verified 2026-04-15
Calculate your cost
Feature comparison
core
| Feature | HubSpot Email | SendGrid |
|---|---|---|
| Email builder | Yes | No |
| Automation | Professional+ | No |
| A/B testing | Professional+ | No |
| Landing pages | Yes | No |
| Signup forms | Yes | No |
| Email API | No | Yes |
| SMTP relay | No | Yes |
| Webhooks | No | Yes |
| Templates | No | Yes |
| Analytics | No | Yes |
advanced
| Feature | HubSpot Email | SendGrid |
|---|---|---|
| SMS marketing | Professional+ | No |
| Social posting | Yes | No |
| CRM | Yes | No |
| Predictive analytics | Enterprise | No |
| TikTok publishing | Yes | No |
| Native video recording | Yes | No |
| Dedicated IP | No | Pro+ |
| IP warmup | No | Yes |
| Bounce management | No | Yes |
| Unsubscribe handling | No | Yes |
| Marketing Campaigns | No | Add-on |
integrations
| Feature | HubSpot Email | SendGrid |
|---|---|---|
| Shopify | Yes | No |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
| Twilio | No | Yes |
| Node.js SDK | No | Yes |
Ratings breakdown
What the data tells us
How costs scale
HubSpot Email's pricing curve is steeper — the jump from its entry plan to its top tier is more dramatic than SendGrid's. If you're a growing team, model the 12-month cost at your projected team size, not just today's. SendGrid tends to stay more predictable as you add seats or usage.
Key capabilities you'd miss
Choosing HubSpot Email means going without Email API, SMTP relay, Webhooks (which SendGrid offers). Choosing SendGrid means losing Email builder, Automation, A/B testing. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
Choose HubSpot Email if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose SendGrid if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Frequently asked questions
Is HubSpot Email or SendGrid better?
HubSpot Email scores 83/100 compared to SendGrid's 81/100 on VendorVS. However, the best choice depends on your needs — HubSpot Email excels at ease of use (7/10) while SendGrid scores 8/10.
How much does HubSpot Email cost compared to SendGrid?
HubSpot Email starts at $20/mo (free tier available). SendGrid starts at $20/mo (free tier available). HubSpot Email is the more affordable option.
Does HubSpot Email or SendGrid have a free plan?
Yes, both HubSpot Email and SendGrid offer free tiers, so you can try each before committing to a paid plan.
Related comparisons
See how HubSpot Email and SendGrid compare to other email marketing tools.
HubSpot Emailvs
Mailchimp
Kit (ConvertKit)vsHubSpot Email
ActiveCampaignvsHubSpot Email
Brevo (Sendinblue)vsHubSpot Email
Constant ContactvsHubSpot Email
AWebervsHubSpot Email
GetResponsevsHubSpot EmailHubSpot Emailvs
MailerLite