Twilio-owned email delivery platform for transactional and marketing email. Free tier includes 100 emails/day. Essentials plan starts at $19.95/month for 50K emails. Separate products for Email API (developers) and Marketing Campaigns (marketers), both under the SendGrid umbrella.
Our take
SendGrid is the email delivery infrastructure choice for developers — clean API, reliable deliverability, and the most widely referenced email API in tutorials and documentation. It's not email marketing software (that's Mailchimp/Klaviyo territory) — it's the pipe that sends emails your application generates. Twilio ownership has created a natural bundle with SMS for multi-channel transactional messaging.
Product roadmap
Twilio is integrating SendGrid more tightly with the Twilio Engage marketing platform and Segment CDP for triggered, data-driven email campaigns. The long-term direction is unified transactional + marketing email from a single customer data layer.
Who is SendGrid for?
Free tier (100/day, ~3K/month) covers side project transactional email. Essentials at $20/month is the right step when you outgrow it.
The default email API choice for startups. Well-documented, reliable, and integrates with every stack.
Pro tier at $90/month for 1.5M emails/month is excellent value. Dedicated IP helps deliverability for high-volume senders.
Enterprise pricing with volume discounts. Some large orgs use AWS SES for cost at extreme volume and SendGrid for deliverability-critical transactional email.
Pricing
Free
Free- • 100 emails/day
- • Email API
- • Basic analytics
- • Community support
Essentials
$20/mo- • 50K emails/month
- • Real-time analytics
- • Email API
- • Chat support
Pro
$90/mo- • 1.5M emails/month
- • Dedicated IP
- • Advanced activity feed
- • Phone support
Pricing verified 2026-04-16
Ratings
Overall score: 81/100 (composite of the above ratings)
Features
core
advanced
integrations
Compare SendGrid with
Founded: 2009
HQ: Denver, CO
Company size: 1,000+
Last updated: 2026-04-16