Brevo (Sendinblue) vs SendGrid: Full Comparison (2026)
Pricing, features, scores, and a clear verdict on which one is right for you.
The bottom line
Brevo (Sendinblue) positions itself as "all-in-one marketing platform with email, sms, and chat" while SendGrid goes after "email delivery api and marketing platform" — so the right pick depends on which problem you're actually solving. Both use freemium pricing, but Brevo (Sendinblue) charges per contact while SendGrid charges per email — a meaningful difference for larger teams.
At a glance
| Brevo (Sendinblue) | SendGrid | |
|---|---|---|
| Our score | 76/100 | 81/100 |
| Starting price | $9/mo | $20/mo |
| Free tier | Yes | Yes |
| Best for | All-in-one marketing platform with email, SMS, and chat | Email delivery API and marketing platform |
Pricing comparison
Brevo (Sendinblue)
Pricing verified 2026-03-29
Calculate your cost
Feature comparison
core
| Feature | Brevo (Sendinblue) | SendGrid |
|---|---|---|
| Email builder | Yes | No |
| Automation | Yes | No |
| A/B testing | Yes | No |
| Landing pages | Standard+ | No |
| Signup forms | Yes | No |
| Email API | No | Yes |
| SMTP relay | No | Yes |
| Webhooks | No | Yes |
| Templates | No | Yes |
| Analytics | No | Yes |
advanced
| Feature | Brevo (Sendinblue) | SendGrid |
|---|---|---|
| SMS marketing | Yes | No |
| Social posting | No | No |
| CRM | Yes | No |
| Predictive analytics | Predictive Lead Scoring | No |
| Dedicated IP | No | Pro+ |
| IP warmup | No | Yes |
| Bounce management | No | Yes |
| Unsubscribe handling | No | Yes |
| Marketing Campaigns | No | Add-on |
integrations
| Feature | Brevo (Sendinblue) | SendGrid |
|---|---|---|
| Shopify | Yes | No |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
| Twilio | No | Yes |
| Node.js SDK | No | Yes |
Ratings breakdown
What the data tells us
Key capabilities you'd miss
Choosing Brevo (Sendinblue) means going without Email API, SMTP relay, Webhooks (which SendGrid offers). Choosing SendGrid means losing Email builder, Automation, A/B testing. These are the features that typically drive the final decision — check whether your workflow depends on any of them before committing.
What company size tells you
Brevo (Sendinblue) (501-1,000 employees) has the engineering bench to ship features across many fronts but may iterate slower on individual requests. SendGrid (1,000+ employees) typically ships faster on its core product but may lag on peripheral features. Consider which matters more for your roadmap.
Plan flexibility
Brevo (Sendinblue) offers 5 tiers, giving you finer control over what you pay for at each growth stage. SendGrid's 3-tier structure is simpler to evaluate but may force you into a higher plan sooner for features you need.
Choose Brevo (Sendinblue) if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose SendGrid if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Frequently asked questions
Is Brevo (Sendinblue) or SendGrid better?
SendGrid scores 81/100 compared to Brevo (Sendinblue)'s 76/100 on VendorVS. However, the best choice depends on your needs — Brevo (Sendinblue) excels at ease of use (7/10) while SendGrid scores 8/10.
How much does Brevo (Sendinblue) cost compared to SendGrid?
Brevo (Sendinblue) starts at $9/mo (free tier available). SendGrid starts at $20/mo (free tier available). Brevo (Sendinblue) is the more affordable option.
Does Brevo (Sendinblue) or SendGrid have a free plan?
Yes, both Brevo (Sendinblue) and SendGrid offer free tiers, so you can try each before committing to a paid plan.
Related comparisons
See how Brevo (Sendinblue) and SendGrid compare to other email marketing tools.
Brevo (Sendinblue)vs
MailchimpBrevo (Sendinblue)vs
Kit (ConvertKit)
ActiveCampaignvsBrevo (Sendinblue)Brevo (Sendinblue)vs
Constant Contact
AWebervsBrevo (Sendinblue)Brevo (Sendinblue)vs
GetResponseBrevo (Sendinblue)vs
MailerLiteBrevo (Sendinblue)vs
Drip