Loom

Record and share video messages

Screen and webcam recording for async communication.

Our take

Loom is the async video category leader and for good reason — the Chrome extension records screen+cam in two clicks, the link is shareable in seconds, and the viewer experience (chapter markers, emoji reactions, threaded comments) is polished. The Business plan at $12.50/month per user pays for itself the first time it replaces a 30-minute Zoom call. AI features on Business+ are genuinely useful: auto-generated summaries mean viewers can skim before watching, and filler word removal cleans up rambling recordings. The Starter plan's 25-video limit and 5-minute cap make it a trial, not a free tier — teams will hit it quickly. Atlassian acquired Loom in 2023, which means deeper Jira/Confluence integration but raises questions about roadmap independence.

Product roadmap

Post-Atlassian acquisition, Loom is integrating deeper into Jira and Confluence workflows, expanding AI features (auto-highlights, searchable video libraries), and building team collaboration features. The async-first work movement continues to drive adoption as distributed teams replace synchronous meetings with recorded walkthroughs.