Vidyard

Video for sales and marketing

Async video platform built for B2B sales outreach and CRM-integrated engagement tracking.

Our take

Vidyard is Loom's primary rival, differentiated by its sales-first positioning. Where Loom optimizes for internal async communication, Vidyard's Pro+ plans are built for outbound sales: viewer engagement tracking shows exactly who watched how much, CRM integrations push video views directly into Salesforce/HubSpot contact records, and CTAs inside videos drive direct pipeline. The free tier is genuinely unlimited (no video count or duration cap), which makes it stronger than Loom's free offering for light use. Vidyard's weakness vs Loom is the UX polish gap — Loom's recording and sharing experience is smoother, and Loom's AI features are more developed. Vidyard makes most sense for sales teams where knowing 'this prospect watched 80% of my video' is actionable CRM data, not just a nice-to-have.

Product roadmap

Vidyard is doubling down on AI-powered sales enablement: AI-generated video scripts, personalized video at scale (inserting prospect names into recordings), and deeper revenue intelligence through CRM integration. Video prospecting as an outbound channel continues to grow, particularly for mid-market B2B sales.