Persona

Identity verification for every use case

Modern KYC/AML platform with no-code workflow builder, global ID coverage, and case management.

Our take

Persona is the modern identity verification platform built for the developer workflow — visual flow builder, comprehensive API, and flexible orchestration that combines ID document verification, selfie matching, database checks, AML screening, and custom business logic in a single platform. The no-code flow builder is Persona's standout feature: compliance teams configure verification requirements without engineering tickets, changing which checks run for different user segments, geographies, or risk levels. The $1,500 in free verifications (roughly 150-300 verifications depending on checks run) is generous for development and early production. Per-verification pricing scales with usage. The comparison with Onfido: Onfido (now part of Entrust) has deeper global ID database coverage and a longer enterprise track record; Persona has better developer experience and more flexible orchestration. For US-focused compliance workflows, Persona is the better choice.

Product roadmap

Persona is expanding global ID coverage, building AI-powered fraud detection (behavior analysis, device signals, network risk), and developing end-to-end KYC/AML case management to replace standalone compliance tools. The trend toward perpetual KYC (continuous monitoring vs one-time verification) is driving new product development.